This book is a compilation of cases based on research conducted in various organisations in Malaysia. The main focus of this casebook is on, firstly, the identification and analysis of salient issues and problems faced by organisations and, secondly, offering innovative business solutions pertaining to the enhancement of business performance and competitiveness. Drawing on primary and secondary data, particular focus is given to the internal processes of business organisations, specifically how firms (both local and foreign firms operating in the country) can sustain and enhance competitiveness and performance.
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